Riders by Lee

I was in charge of ticketing for all Riders by Lee products. Wal-Mart was downsizing displays and removing signage, so hang tags, stickers, and hanger collars became even more critical. I helped create new packaging for their denim leggings and worked on transitioning them to a more modern photography style. I developed new ways to display information, such as button wraps for fleece tops and multi-layer hang tags. I also worked on retouching, icon creation, sell-in brochures, and their sell-in showroom in NYC.