Case Study 3

Wrangler (and other VF Jeanswear and Kontoor Brands) would provide marked-up images that needed retouching. Their photos need to keep a consistent look and feel throughout all projects. Most of the time, I would use the retouched images in projects I was working on, but sometimes, Wrangler would use the retouched photos for internal projects or other agencies.

Unretouched Photo

This is an example of how the client would provide markups for how I should retouch the photo.

Retouched Photo

Using Photoshop, I would meticulously retouch each image. You can see how the client's markups translate to a final image here. Their requests were always heavy on reducing wrinkles and folds.